The Client
Trek Group is a £40m specialist vehicle manufacturer headquartered in Sheffield, comprising multiple independent brands including Equi-Trek and Trek Minibus. I was engaged by Equi-Trek Ltd. to produce launch-ready vehicle imagery to support both social media marketing and sales listings across new models entering the range.
The Challenge
As new models entered production, Trek Group needed consistent, high-quality photography that would present each vehicle clearly across social media and sales listings. Existing images were inconsistent and did not fully highlight key features. The brief was to deliver a repeatable photography approach that the team could rely on for future model releases.
The Solution
I created consistent, launch-ready image sets for new Equi-Trek and Trek Minibus models, designed for immediate use across social media, web and sales listings. Each vehicle was photographed to a repeatable structure, typically delivering 60–80 high-resolution images per vehicle, so the team could rely on the same coverage and finish across the range. Turnaround was kept fast while maintaining a clean, premium look suitable for both marketing and sales.
"Pictures look great! We would love to work with you again and will certainly be in touch when the next colour Ikonik comes out of production to do some more photography." — Jess Cross, Business Development Manager, Trek Group
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