The Client
Trek Group is a £40m specialist vehicle manufacturer headquartered in Sheffield, comprising multiple independent brands including Equi-Trek and Hire-Trek. I have worked across both brands — first engaged by Equi-Trek Ltd. to produce launch-ready vehicle imagery for new models entering the range, and more recently by Hire-Trek to photograph their new Elddis Whirlwind GT motorhome at Langsett Reservoir.
The Challenge
As new models entered production across the group, Trek Group needed consistent, high-quality photography to support social media, web, and sales listings. Existing images were inconsistent and did not fully highlight key features. The brief was to deliver a repeatable approach that each brand could rely on for future releases.
The Solution
For Equi-Trek, I created consistent, launch-ready image sets for new horse transporter and minibus models, typically delivering 60–80 high-resolution images per vehicle across portrait and landscape formats. For Hire-Trek, I photographed the Elddis Whirlwind GT on location at Langsett Reservoir, delivering 120 images suitable for immediate use across web, social, and listings. Both shoots were turned around quickly while maintaining a clean, premium finish across the range.
"Pictures look great! We would love to work with you again and will certainly be in touch when the next colour Ikonik comes out of production to do some more photography." — Jess Cross, Business Development Manager, Equi-Trek
"The pics are great — I'll be in touch regarding other work over the next few weeks." — Dominic Musgrave, Marketing Coordinator, Hire-Trek & Trek Trucks
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